This is the Worksite Marketing category of the Broad REach Benefits blog. At Broad Reach Benefits, we focus on employers that have between 30 and 500 benefit eligible employees. We’re employee benefit specialists, not a big box brokerage firm or payroll company with a sales force peddling policies.
Voluntary benefit plans are not a fad that will quietly go away. They are here to stay. And more employers are realizing they offer a win-win opportunity for both them and their employees.
Here are four reasons why a growing number of employers are instituting Voluntary Benefits plans for their employees:
1. Voluntary benefits offer employers a solution for beefing up their benefit package without adding cost to the bottom line.